We help countries and politicians leverage high impact strategic communications and marketing techniques to solve their most difficult challenges and activate growth opportunities. We partner with countries to gain competitive differentiation, forge new paths in the marketplace, and transform audacious goals into reality.
We combine strategic and creative thinking with a process-driven approach, continuous innovation, influencer relationships, and the purposeful execution of actions that quickly deliver meaningful outcomes.
Buckingham Communication strategists work hand-in-hand with countries and politicians to form long lasting relationships that exceed expectations and deliver career defining results. Our strategists combine deep industry expertise, influencer relationships, data driven insights and access to a team of digital specialists and a full-service creative team to deliver communications and marketing strategies that are unique to each of politicians’s and country’s brand attributes and opportunities. Armed with performance analytics, our strategists refine and perfect the go-to-market approach over time to ensure we are constantly delivering results that matter.
Competitive country brand of countries are one of the important components of public diplomacy. Countries with effective country brand can also carry out effective public diplomacy activities.
Countries have to constantly renew themselves in the global competition. Buckingham Communication is developing tools and strategies that will make themselves superior to in global competition.
The most important of these tools are the country’s soft powers and the country’s brand.
Positive images of the countries provide investment, tourism and security to the countries. In this context, the country brand has become an important tool of soft power. The brand values and soft powers of the countries directly affect each other. Countries with high brand value also have effective soft power at the same time.